Test Pro is an online QA bootcamp for people who want to break into software testing and build a career in IT. When our collaboration began in April 2022, the site was getting around 3,666 organic visitors and 156 SEO leads per month.
The goal wasn't simply to lift the rankings of a few individual pages. We needed to turn organic search into a scalable channel for enrolling students in a competitive US EdTech niche.
We built the work around several connected tracks: technical SEO, large-scale semantics, content, optimization of commercial pages, UI/UX, structured data, link building and local presence.
Over the course of the engagement, organic traffic grew from 3,666 to 15,100 visitors per month, and SEO leads went from 156 to 520 per month. That's roughly ×4.1 growth in organic traffic and ×3.3 growth in SEO leads.
Our core working hypothesis was that Test Pro's potential couldn't be unlocked by a single batch of SEO fixes.
Technical SEO had to guarantee stable indexing. Semantics had to reveal which segments of demand were worth covering. Content had to expand visibility systematically. Commercial pages and UI/UX had to turn traffic into enquiries. And the link strategy had to keep priority pages competitive in US search results.
So instead of a set of independent SEO tasks, we worked with the entire search funnel: from the query in Google to the lead on the site.
The first stage was a full SEO audit of the site. Its purpose wasn't just to find technical errors, but to define what had to be fixed before scaling semantics, content and off-page SEO.
In this project the audit wasn't a final report with a list of errors — it was the starting point for the entire SEO system that followed.
The biggest gains came not from any single change, but from developing several tracks in parallel. It was the way they reinforced each other that became the basis for scaling the organic channel:
As a result, SEO worked not as a set of isolated tactics but as a system: the technical foundation supported indexing, semantics defined demand, content expanded coverage, UX helped convert traffic, and off-page SEO strengthened priority pages.
We started with a full SEO audit — before scaling content and the link strategy, we needed to understand the site’s technical health and set priorities.
The audit wasn’t a standalone report but the starting point for the next stages: semantics, on-page optimization, content, structured data and link building.
Next, we assembled a large semantic core and built a systematic SEO content plan on top of it.
The goal wasn’t to depend on a handful of high-volume queries, but to gradually expand the site’s overall search coverage across relevant semantics.
Growing traffic only made sense if the site helped turn that traffic into the next action — an enquiry or a course sign-up.
So, alongside SEO, we ran a UI/UX audit of the key pages and prepared redesign recommendations.
In this project, SEO and UX were treated as connected parts of one funnel: attract a relevant user — and help them move to the next step.
For the key pages we rewrote the meta tags to make the snippets more specific and present Test Pro’s offer better right in the search results.
The aim wasn’t just to insert keywords into the metadata, but to make the Google result clearer to the user before the click.
As a separate technical layer, we implemented structured data so search engines received more structured information about the site, the business and its content.
The markup became another way to make the site’s structure and entities clearer to the search engine and improve how pages appear in the SERP.
We turned the semantic core into a regular content process: up to 10 new SEO-optimized articles went live on the site each month.
Topics were built around QA, software testing, tools, training and career-related informational demand — the queries that could bring in prospective students even before they chose a specific bootcamp.
Here, content wasn’t a separate “blog” activity but a continuation of the whole site’s semantic strategy.
To support competitive pages we used off-page SEO: PR placements and guest posting on authoritative US tech and news outlets.
According to project data, the optimized Google Maps profile began bringing in up to 1,000 visitors per month.
«Thank you to Iryna and the team for your work, recommendations, reports you prepared, and the changes implemented thanks to you. The results of the adjustments appeared quite quickly — we moved up to the first page in search results for massage in most cities, for which I’m very grateful! It’s a pleasure to work with you!»
«It’s a pleasure to work with Iryna! Competent and responsible work, genuine interest in the project and the client’s needs, organization, and consistency — these are her defining qualities.»
«We are more than satisfied with your work and efforts.»
«After several months of working together on SEO, the results from the first quarter of 2025 could be compared in effectiveness to the entire year of 2024.»
«I want to express my sincere gratitude for the professionalism and, most importantly, the full 100% dedication to the project from the Be Visible team. I would especially like to highlight Iryna, who has been and remains in touch during complex and unclear cases. This is extremely important, especially if at the initial stages you don’t fully understand what SEO optimization is — as it was in my case. Iryna carefully explained each step taken during the meetings after every mini-sprint and was also responsible for preparing all the documentation.»
«Iryna has extensive experience and a unique approach to SEO website optimization. I highly recommend her as an expert and as a very knowledgeable and pleasant person to communicate with. 👍»
«Iryna is an outstanding specialist. She finds masterful solutions in complex situations, which proves her deep expertise in the field. You can feel that your project is safe with her. Additionally, communication with her is fast and easy.»
«Iryna is an excellent specialist, and we have been working together for a long time. She has extensive experience in the international market and perfectly finds effective approaches to solving various tasks across different fields. I am always confident in the results when recommending Iryna’s services to my clients!»
«I met Iryna when I invited her for an interview. During our conversation, it became clear that Iryna has an excellent understanding of webpage analysis and SEO optimization, has achieved remarkable success in building her own agency, and collaborates with major brands. I was pleasantly surprised by her expertise in the domain field, communicativeness, and openness to new challenges. We are currently working together.»
«I had the opportunity to have a consultation call with Iryna, an SEO specialist, and I was impressed by her professionalism and deep knowledge in this field. She demonstrated a clear understanding of modern SEO strategies and a readiness to offer effective solutions for our collaboration. The communication was open and valuable.»
A detailed technical, content, commercial, and UI/UX website analysis that uncovers all hidden issues preventing growth.
02A custom SEO roadmap—from keyword research and competitor analysis to a detailed execution plan.
03Ready-made growth packages with clear goals. A transparent action plan and measurable results for stable website growth.
04One-time and full-scale digital services. Website development, branding, graphic design, AI solutions, and advertising.
05The foundation of the website structure and content plan. A complete map of search demand.
06Improve your business visibility and attract customers in your city or region through Google Search and Google Maps.
07Content that helps your website rank higher in Google and meets your customers’ needs.
08We increase your website’s authority through high-quality external links, publications on trusted resources, outreach, and PR.
09Optimization of every website page for search engine relevance and user experience.
10Your brand — our experts. We provide professional SEO services under your name.
11We build an analytical SEO system for your site and give you 3–5 top‑priority tasks every week, each with step‑by‑step instructions. Your own person carries them out — even a junior.
12We build and train an AI assistant on your business information. It then answers customer questions on your site, Instagram and Messenger.
13We pinpoint what is holding your business back and where your resources should go. Together we break down your product, customers, marketing and financials — and build a 12-month action plan.
14Ми дивимось на весь ланцюг — від кліка до грошей на рахунку — і показуємо, які клієнти, послуги й канали приносять маржу, а які забирають час і cash.
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