SEO audit · SEO+AI

Website SEO audit

We find exactly what holds the site back in Google and AI search — and hand you a prioritized action plan, not a list of problems.

  • 100+ factors checked
  • Technical · content · AI-readiness
  • An action plan, not a raw report
What the audit covers
An audit isn't about "finding errors". It's about understanding why the site isn't growing — and what to fix first to get results in both Google and AI.
Iryna Lehusha
Founder, Be Visible
Iryna Lehusha
In plain words

What is
an SEO audit?

An SEO audit is a comprehensive review of your website in terms of its search presence and effectiveness for users. It shows exactly what holds the site back — in Google and in AI answers.

We assess the technical state, structure and content, internal optimization, link profile, competitive position and user behavior — and uncover technical defects, indexing issues, duplicates, keyword cannibalization and usability flaws. The output isn't a "raw report" but a prioritized action plan.

What we analyze

Technical state Structure and content Internal optimization Link profile Competitors User behavior AI-readiness
Audit scope

What the SEO audit includes

We check the site across 100+ factors in four areas — the same ones that make up the SEO-health score in the report.

01

Technical audit

  • Indexing and crawling — robots.txt, sitemap, canonicals
  • Speed and Core Web Vitals — LCP, INP, CLS
  • Mobile version and responsiveness
  • URL structure and site architecture
  • Duplicates, redirects, code errors
02

Content audit

  • Content relevance to search intent
  • Heading structure H1–H3 and readability
  • Uniqueness and keyword cannibalization
  • Topic depth and E-E-A-T signals
  • Meta tags, image alt, microdata
03

Links and commercial

  • Link profile and toxic links
  • Conversion paths, forms, CTAs
  • Commercial factors — prices, delivery, guarantees
  • Behavioral signals and usability
04

AI-readiness GEO

  • Visibility in AI Overviews, ChatGPT, Perplexity
  • Coverage of Schema.org / structured data
  • Passage citability, clear answers, FAQ
  • Access for AI crawlers, rendering, llms.txt

Technical SEO — what is it exactly?

Technical optimization covers many elements. Simplified, they group into four areas — and we check each one in the audit.

01

Architecture

Good site architecture lets Google's bots and users reach every important page and signals their hierarchy and importance.

site structure URL structure navigation XML sitemaps internal linking
02

Accessibility

Elements that control how Googlebot — and AI crawlers — crawl, render and index the site.

robots.txt duplicate content structured data meta robots canonicals HTTP responses
03

Security

A hacked site and the risk of leaking client data is an obvious reason Google won't rank you in the TOP.

SSL certificate HTTPS links site updates
04

Usability

If the site is hard to use, it hurts organic traffic and conversion alike.

load speed mobile-friendly Core Web Vitals
Problems → solutions

What business problems do we find during
an SEO audit — and how we fix them?

01

Page visibility and indexing

So Google sees and ranks your key pages instead of ignoring them.

What's included

  • analysis of indexed / non-indexed URLs
  • which pages get impressions and which are “dead”
  • junk pages eating the crawl budget
  • technical blocks and indexing errors

How we do it

We work with Search Console data, crawling and a manual page sample, pinpoint the causes of low visibility and give concrete steps: what to close, what to open, what to rework.

02

Technical errors

Remove what blocks indexing, slows the site down or drops rankings.

What's included

  • load speed, Core Web Vitals
  • indexing, sitemap, robots.txt, page statuses
  • duplicates, redirects, canonicals
  • JS and CSS conflicts that hinder rendering

How we do it

A technical audit across 100+ parameters (sometimes 200+): we run the site through crawlers, analyze logs and Search Console and build a prioritized list of critical and secondary errors.

03

Page match to search demand

So pages rank for commercial queries, not random ones.

What's included

  • content relevance to queries and user intent
  • comparison of your pages with top-10 competitors
  • structure, meta tags, headings, internal links
  • keywords: gaps, over-optimization, cannibalization

How we do it

We map target queries, pages and competitors, find the gaps and give recommendations: what to add, change, merge or split so the page “matches” what Google and the user want.

04

Content strategy and material quality

So content brings traffic and clients instead of sitting as dead weight.

What's included

  • analysis of topic clusters and semantics
  • duplicates, thin content, outdated materials
  • review of blog / articles / info pages
  • level of expertise, depth and usefulness

How we do it

We group queries into topics, see which aren't covered at all, which pages are weak or redundant, and give a plan: what to rewrite, delete or create anew — so content works as a system, not a set of random texts.

05

Weak commercial pages

So traffic converts into leads and sales instead of just “being there”.

What's included

  • assessment of commercial elements (CTA, forms, contacts, trust)
  • user path from entry to enquiry
  • link between SEO traffic and business metrics
  • task prioritization (High / Medium / Low)

How we do it

We build a report with concrete recommendations and an impact estimate for each task group. We present the result, answer questions and give a 1–3–6 month plan: what to do first, second and third.

Logbook

Entry 001

«Thank you to Iryna and the team for your work, recommendations, reports you prepared, and the changes implemented thanks to you. The results of the adjustments appeared quite quickly — we moved up to the first page in search results for massage in most cities, for which I’m very grateful! It’s a pleasure to work with you!»

Serhii Mykytiuk
Serhii Mykytiuk
CMO | IvRoxe
Entry 002

«It’s a pleasure to work with Iryna! Competent and responsible work, genuine interest in the project and the client’s needs, organization, and consistency — these are her defining qualities.»

Oleksandr Pysarenko
Oleksandr Pysarenko
Founder | Pysarenko Attorneys, Fides
Entry 003

«We are more than satisfied with your work and efforts.»

Filip
Filip
Scale Capital Business Loans
Entry 004

«After several months of working together on SEO, the results from the first quarter of 2025 could be compared in effectiveness to the entire year of 2024.»

Diana
Diana
CMO | NovaTalks, NovaIT
Entry 005

«I want to express my sincere gratitude for the professionalism and, most importantly, the full 100% dedication to the project from the Be Visible team. I would especially like to highlight Iryna, who has been and remains in touch during complex and unclear cases. This is extremely important, especially if at the initial stages you don’t fully understand what SEO optimization is — as it was in my case. Iryna carefully explained each step taken during the meetings after every mini-sprint and was also responsible for preparing all the documentation.»

Yaroslav Tymofiiv
Yaroslav Tymofiiv
Entrepreneur | Take Your Time
Entry 006

«Iryna has extensive experience and a unique approach to SEO website optimization. I highly recommend her as an expert and as a very knowledgeable and pleasant person to communicate with. 👍»

Serhii Rodinov
Serhii Rodinov
Educational Project Producer
Entry 007

«Iryna is an outstanding specialist. She finds masterful solutions in complex situations, which proves her deep expertise in the field. You can feel that your project is safe with her. Additionally, communication with her is fast and easy.»

Volodymyr Kopenyak
Volodymyr Kopenyak
Entrepreneur, Info Product Producer
Entry 008

«Iryna is an excellent specialist, and we have been working together for a long time. She has extensive experience in the international market and perfectly finds effective approaches to solving various tasks across different fields. I am always confident in the results when recommending Iryna’s services to my clients!»

Paul
Paul
Entrepreneur | DevolaTech
Entry 009

«I met Iryna when I invited her for an interview. During our conversation, it became clear that Iryna has an excellent understanding of webpage analysis and SEO optimization, has achieved remarkable success in building her own agency, and collaborates with major brands. I was pleasantly surprised by her expertise in the domain field, communicativeness, and openness to new challenges. We are currently working together.»

Yulia Ankudinova
Yulia Ankudinova
Project Manager | BusinessMatch
Entry 010

«I had the opportunity to have a consultation call with Iryna, an SEO specialist, and I was impressed by her professionalism and deep knowledge in this field. She demonstrated a clear understanding of modern SEO strategies and a readiness to offer effective solutions for our collaboration. The communication was open and valuable.»

Yurii
Yurii
Entrepreneur | Best Start
Process

The SEO audit process

A transparent process from access to an action plan — usually 7–14 days depending on site size.

01

Brief and access

≈ 1 day

We get to know the project, obtain access (Search Console, Analytics, CMS) and lock in the audit's goals and KPIs.

02

Technical analysis

2–4 days

Crawling, logs, Core Web Vitals, indexing — a check across 100+ parameters and a hunt for critical errors.

03

Content and semantics

2–3 days

Query clusters, page relevance, gaps, duplicates and keyword cannibalization.

04

Competitors and demand

1–2 days

Comparison with the top-10, assessment of niche potential and growth points you haven't taken yet.

05

Commercial and AI-readiness

1–2 days

Conversion factors, usability, structured data and visibility in AI Overviews and ChatGPT.

06

Report and action plan

≈ 1 day

A prioritized report, a results presentation and a 1–3–6 month roadmap: what to do first, second and third.

First step — free

A free audit of your online presence

We'll look at your website, SEO, acquisition channels and analytics — and show you where you're losing traffic and leads, and where to start.

  • Audit of your current presence
  • Growth and leak points
  • Comparison with competitors
  • A plan for your first steps
No obligation · reply within 1 business day
Comprehensive SEO growth packages

Ready-to-use SEO solutions

Starter
For businesses that are just starting out and small sites
200-Point SEO audit
Semantic core for 1 language
Basic competitor analysis
Technical SEO
Optimization of up to 30 pages
Start of backlink profile development
Up to 8 blog articles
Team: SEO specialist, copywriter
1 month growth strategy
Analytical performance report
Fixing issues in Google Search Console
Internal linking scheme development
FAQ block creation & implementation
Website structure development & implementation
UI/UX audit & recommendations
Product optimization for eCommerce sites
Micro-analysis of behavioral metrics
Schema markup & rich snippets
PR article creation
Content hub (pillar page) development
Trust-building block optimization
Client team training
Unlimited support after project completion
800
From $ 650 /mo
hourly — $4
Business
For competitive niches, e-commerce, and corporate
200-Point SEO audit
Semantic core in 1-3 languages
Comprehensive competitor analysis
Technical SEO
Optimization of up to 70 pages
Standard backlink profile development
Up to 16 blog articles
SEO specialist, copywriter, content manager
3 month growth strategy
Analytical performance report
Fixing issues in Google Search Console
Internal linking scheme development
FAQ block creation & implementation
Website structure development & implementation
UI/UX audit & recommendations
Product optimization for eCommerce sites
Micro-analysis of behavioral metrics
Schema markup & rich snippets
PR article creation
Content hub (pillar page) development
Trust-building block optimization
Client team training
Unlimited support after project completion
970
From $ 850 /mo
hourly — $5
All Inclusive
For businesses that want to scale quickly and gray niches
200-Point SEO audit
Semantic core in up to 5 languages
In-depth competitor analysis
Technical SEO
Optimization of up to 150 pages
Authoritative backlink profile development
Up to 30 blog articles
SEO specialist, copywriter, content manager, CRO, PR support
6–12 month growth strategy
Analytical performance report
Fixing issues in Google Search Console
Internal linking scheme development
FAQ block creation & implementation
Website structure development & implementation
UI/UX audit & recommendations
Product optimization for eCommerce sites
Micro-analysis of behavioral metrics
Schema markup & rich snippets
PR article creation
Content hub (pillar page) development
Trust-building block optimization
Client team training
Unlimited support after project completion
From $ 1250 /mo
hourly — $7
Individual
We will select the most optimal SEO promotion method for you to solve your unique request.
Name *
Email *

SEO Audit FAQ

Didn't find the answer?
— we'll reply within one business day.

Why do an SEO audit before starting SEO?


Without an audit, SEO efforts often become chaotic and ineffective.
An SEO audit helps you avoid mistakes and wasted budget, identify real growth opportunities, and build a strategy based on data—not assumptions.

When is an SEO audit especially important?


An SEO audit is recommended if:

  • traffic is not growing or is declining
  • rankings are unstable
  • a redesign or site migration is planned
  • SEO is not delivering expected results
  • you want to scale and understand market potential

What results will I get after an SEO audit?


As a result, you receive:

  • a clear action plan with priorities
  • clarity on where the site is losing traffic
  • recommendations that directly drive growth
  • a solid foundation for stable, predictable SEO growth

How long does an SEO audit take?


The timeline depends on the size and complexity of the site. On average, an SEO audit takes 7 to 14 days, including the final report and recommendations.

Do all audit recommendations need to be implemented?


No. We provide clear priorities (High / Medium / Low) so you know what to fix first, what will deliver quick wins, and what can be addressed later.

Does an SEO audit guarantee higher Google rankings?


No. An SEO audit alone does not improve rankings, but it builds the foundation for growth. Results come after the recommendations are implemented and ongoing SEO work is done.

How is an SEO audit different from SEO growth?


An SEO audit is analysis and planning. SEO growth is ongoing work—implementation, content, and optimization. An audit is the essential first step before systematic SEO.

Can I order an SEO audit without ongoing SEO?


Yes. You can order an SEO audit as a standalone service and implement the recommendations yourself or pass them to your internal team.

How much does an SEO audit cost?


The cost of an SEO audit depends on the site size, number of pages, structural complexity, and niche. We provide an exact price after a quick review of your project.