- What we do
- we set up lead events in Google Analytics 4 (the analytics platform), connect it to Search Console, and agree on 3-5 metrics that define success.
- What you get
- you see how many leads search brings in, and from which pages.
- What we don't do
- we don't report rankings disconnected from leads.
Turnkey SEO · US & EU
Turnkey SEO and website promotion
We take on all the search work — from lead tracking to content and links. You see the plan, priorities, and results in clear numbers. A separate specialty — European and US companies expanding their digital presence into Poland and Central-Eastern Europe.
Rankings are a way to look at the work, not the goal of it. I start from where the leads actually come from on the site, and only then decide which page to push up first.
Iryna Lehusha
Founder, Be Visible
Route
Which situation brought you here
The same request — "SEO for my site" — means different work depending on the situation. Pick the one closest to yours and we'll show you the format to start with.
- 01 Your business, and nobody runs SEO systematically The site exists, ads run or used to run, but search isn't bringing in leads. You need a team to take SEO on fully. This format
- 02 Expanding from the US or EU into Poland You're growing into the Polish or Central-Eastern European market and need a site that gets found there too, not just at home. A site for two markets
- 03 You have a marketer, not an SEO specialist You already have someone who can make changes on the site. What's missing is someone to tell them what to do first, every week. Always-On SEO
- 04 Agency or studio, a client is asking for SEO Your brand, our work. The client stays yours. White Label SEO
- 05 I first want to understand what's wrong with the site A one-off audit with priorities, no monthly commitment. SEO audit
About the service
What is SEO website promotion
SEO website promotion is the ongoing work of making sure your site is found by people who are already searching for what you offer: on Google, on maps, and in AI-assistant answers.
In our model it's made up of seven layers — from lead tracking to outside mentions — with one priority test: what's closest to a new lead. Ads bring people in as long as the budget runs. SEO compounds: a page that got stronger today keeps working next month too.
Scope of work
What's included in SEO promotion
Seven layers of work. The order matters: we put measurement before everything else, because without it SEO shows traffic, not leads.
- What we do
- a technical audit against a 100+-point checklist: indexing, speed, mobile version, language versions and hreflang (the tag that tells Google which page version is for which language), structured markup.
- What you get
- a fix list sorted by impact. Implemented by your developer from our spec, or by our team.
- What we don't do
- we don't fix every crawler warning in a row — only what's actually blocking the pages that sell.
- What we do
- we collect queries for your services, cities and languages, group them, and build a "query → page" map. For businesses in two markets, we build separate semantics per market rather than translating one into the other.
- What you get
- a plan of pages worth creating, merging, or removing.
- What we don't do
- we don't create pages for queries nobody searches for.
- What we do
- we rewrite service and category pages, add answers to pre-purchase questions, and write articles that lead to sales pages. Every text has an author with real expertise in the topic.
- What you get
- pages that answer the query and explain why to choose you specifically.
- What we don't do
- we don't write articles just to pad the word count.
- What we do
- topical publications, brand mentions, profiles and directories. Details — further down the page.
- What you get
- a report for every link: where, when, with what anchor, whether it's indexed.
- What we don't do
- we don't sell "link packages" disconnected from strategy.
- What we do
- we structure pages to be easy to cite, work on brand mentions, and track your presence in AI answers. Details — further down the page.
- What you get
- clarity on whether your brand shows up in AI answers, and for which queries.
- What we don't do
- we don't promise placement in AI answers.
- What we do
- once a month, a 30-minute call: here's what changed, here's why, here's what's next. Between calls, a live dashboard in Looker Studio.
- What you get
- a report you can explain to partners or your team in your own words.
- What we don't do
- we don't send a 40-page report instead of answering the question.
Decision framework
How we decide what to do first
Any site has a hundred possible SEO tasks, and only a few hours a week for them. Every task runs through the same framework, and the 3-5 strongest go into work.
3–5
of the strongest tasks go into work
Understand
First we check whether the problem is real: what exactly isn't working, what confirms it in the data, and how it affects leads.
- 01Problem
- 02Evidence in data
- 03Business impact
Decide
Then we decide what to do about it, how much effort it takes, and how urgent it is compared with the rest.
- 04Action
- 05Effort
- 06Priority
Verify
And we agree upfront which metric will show whether the change worked.
- 07Metric
Three examples of the framework in practice
01
A service page ranks 7-10 but barely gets clicked
How we checked
Search Console: impressions exist, CTR (click share of impressions) is lower than other pages at the same positions
What we do
Rewrite the title and descriptiontitle and description — the page's headline and summary in search results
When it's a priority
High: half an hour of work
How we'll verify it
Page CTR and clicks after 4 weeks
02
Blog articles gain impressions, service pages don't
How we checked
Article impressions grow, service pages stay outside the first three results pages
What we do
Internal links from articles to services, a hub page
When it's a priority
High
How we'll verify it
Service page impressions and clicks
03
A new page isn't showing up in search
How we checked
URL Inspection: "Crawled – currently not indexed""Crawled – currently not indexed" — Google looked at the page but hasn't added it to the index yet
What we do
Strengthen the content, add links from relevant pages, resubmit
When it's a priority
Medium
How we'll verify it
Weekly indexing status
This framework works on any site, with or without us. We use it every week to say no to tasks that eat time without getting closer to a lead.
Project kickoff
The first 90 days: project log
After the priorities are set, a plan for the first 90 days appears. Below is the typical order of work. If it changes after diagnostics, you'll know what changed and why.
-
Entry · week 01
We gather the baseline
Access to Search Console, Analytics and the admin panel. We set up lead events. Technical diagnostics. A list of pages that already bring or could bring leads.
-
Entry · weeks 02–04
We agree on the plan
Strategy and a prioritized backlog — you sign off on every item. First technical fixes. New titles and descriptions for pages ranking 5-15.
-
Entry · month 02
We implement changes
Structure and commercial pages. Content per the plan. Internal links from articles to services. Google Business Profile, if the business is local.
-
Entry · month 03
We match the work against results
Links and mentions. First report showing impressions, clicks and leads side by side. Priority review for next quarter.
What you'll see after 90 days — honestly
Up to 90 days
Usually steadier indexing, growing impressions and first rankings for narrower queries.
3–6 months
A noticeable effect on leads more often appears in this period.
From 6 months
A reference point for steadier growth.
Speed depends on the site's starting condition and how fast changes get implemented.
Cross-market SEO
SEO across markets: what we account for
Most SEO work is the same in any market. But when a site serves more than one country or language, a few things shape the plan from week one.
Cookie consent shapes what SEO can measure
Under the EU's GDPR and ePrivacy rules, sites need a visitor's consent before analytics and marketing cookies can run. That affects how much of your traffic and conversion data is actually visible in the numbers. We work within consent-based tracking (e.g. Google Consent Mode), so the figures we report only count what visitors agreed to — and we say upfront when a metric is an estimate rather than a hard count.
-
People search differently in different markets
The same need gets typed differently from one market to the next: different phrasing, different platforms, sometimes a different language entirely. We don't guess — we look at the real queries in your Search Console for each market and decide which page should answer which query.
-
Local marketplaces and directories sit next to you in results
For many commercial queries, marketplaces, aggregators and local directories take up space in the results. So we look for queries your own page can answer more precisely: a specific service, city, or pre-purchase question. Sometimes the right move is to be on the marketplace and on your own site.
-
Your business presence needs to match across markets
A new market usually means a new local presence: Google Business Profile, city pages, directory listings — name, address and phone all need to match. Otherwise search and maps keep showing the old one. We carry local visibility over as the business expands.
Quick check
Are your language versions set up correctly?
Answers aren't sent anywhere — the recommendation is calculated in your browser.
01Does your primary market's version load by default for visitors there?
02Does the site have other language versions?
03Are the versions connected through hreflang?
0 of 2 answered so far.
- Legal note
- We're not lawyers — for exact GDPR/cookie-consent requirements, check with one. Our part is making sure consent-based tracking doesn't break SEO measurement.
Two markets
US/EU and Poland: one site, two markets
You're growing in the US or EU and see real demand coming in from Poland and Central-Eastern Europe — but your site and SEO aren't built for that market yet. A bilingual site brings both together without either one losing out.
A bilingual site is technical work, not just "another version." Your home-market pages keep working for the US/EU, the Polish pages work for Polish clients, and neither gets in the other's way in search. We build it right from the start so it doesn't need redoing later.
What changes when you add the Polish market
- hreflang — the tag that tells Google which page version is for which language and country — between your home-market and Polish versions;
- Polish semantics: we collect queries in Polish, not translate them from English;
- Polish copy written as localization, not translation;
- Google Business Profile and local search in your Polish city;
- Polish directories and reviews from Polish clients.
Domain authority
Links and mentions: how we build domain authority
For a young or weak domain we start with topically relevant mentions and publications: we assess the site, the content of the material, and the page it points to.
01
Where we appear
- Topical relevance beats volume: the site has to be about business, marketing, or your niche.
- Every publication is useful to the reader on its own, even without the link.
02
How we link
- Anchors (link text) are usually the brand name or a description, not the same commercial query repeated.
- Links point to different pages on the site, not just one.
03
What we check
- Before placing a link we check the site: traffic, indexing of new articles, link type.
- We don't place links on pages that aren't indexed yet.
Payment for placements
Paying for placements isn't part of the monthly budget: every placement is agreed with you and paid separately.
AI search
Visibility in AI answers: what we do and don't promise
01
What we do
We write pages with direct answers to customer questions, add structured markup and an author with real expertise, and work on brand mentions on other sites. These are the same signals that help in classic search too.
02
What we measure
We regularly check whether your brand shows up in Google AI Overviews and ChatGPT answers for your niche's queries, and track the changes.
03
What we don't promise
Placement in a specific AI assistant's answer. These systems don't publish exact source-selection rules, so we promise what we control: work completed and presence measured.
Pricing
What affects the price
How much does SEO website promotion cost
Budget depends not on how many line items a package has, but on how much work your site actually needs. Below are ready-made packages and what affects the price. We give an exact number after the free review.
Start
from$700/mo
For a service site with one market and one language, in a niche with few strong competitors on the core queries.
In focus
Discuss "Start"- lead tracking
- technical foundation
- service pages
- first topical mentions
Growth
Popularfrom$900/mo
For a service site, SaaS or B2B business with two markets (Poland + international) or 2-3 languages.
In focus
Discuss "Growth"- semantics per market
- regular content
- links
- local search
Scale
from$1250/mo
For an online store or a niche with many strong competitors in results, several markets and a large number of pages.
In focus
Discuss "Scale"- catalog structure
- content hubs
- links and PR placements
In every format
- lead tracking
- technical diagnostics and fixes
- query-to-page map
- content on a plan
- links and mentions
- a monthly call and report
- one strategist you talk to
- Market
- US/EU, Poland, or both: two markets means two sets of semantics and two page versions
- Languages
- Each language version means separate copy and an hreflang check
- Pages that sell
- How many services, categories and cities need to be brought up to a level where they bring in leads
- Technical foundation's state
- A site with no indexing errors starts faster
- Who's next to you in results
- Marketplaces and big sites on head terms increase the share of work spent on long-tail queries
- Who implements changes
- Your developer from our spec, or our team
| Format | Price | For whom |
|---|---|---|
| SEO audit | from $400 one-off | First understand what's going on with the site — audit page |
| Always-On SEO | $650 one-off + $250/mo | You have someone who makes changes; you need a strategist and priorities — Always-On SEO |
| Turnkey SEO | from $700/mo | Our team does everything — this format |
| White Label SEO | by agreement | For agencies and studios — White Label SEO |
CASE FILES
Detailed project stories
Selected — 03
+63%
Organic traffic
Financial services: Forex, CFD, trading, crypto · IN
SEO support for a financial website
SEO strategy, content, technical recommendations and link building in nine languages. Technical changes were implemented by the client's team.
+318%
Organic traffic
Local business, entertainment · LO
Maze rooms
Maze Rooms — an escape room chain in Los Angeles that came to us for systematic SEO growth.
+133%
Organic traffic
Travel / Airport Parking · US
ParkON
How ParkON grew organic traffic from 36.1K to 84K/mo and SEO leads by 1.7×.
Logbook
«Thank you to Iryna and the team for your work, recommendations, reports you prepared, and the changes implemented thanks to you. The results of the adjustments appeared quite quickly — we moved up to the first page in search results for massage in most cities, for which I’m very grateful! It’s a pleasure to work with you!»
Serhii Mykytiuk
CMO | IvRoxe
«It’s a pleasure to work with Iryna! Competent and responsible work, genuine interest in the project and the client’s needs, organization, and consistency — these are her defining qualities.»
Oleksandr Pysarenko
Founder | Pysarenko Attorneys, Fides
«We are more than satisfied with your work and efforts.»
Filip
Scale Capital Business Loans
«After several months of working together on SEO, the results from the first quarter of 2025 could be compared in effectiveness to the entire year of 2024.»
Diana
CMO | NovaTalks, NovaIT
«I want to express my sincere gratitude for the professionalism and, most importantly, the full 100% dedication to the project from the Be Visible team. I would especially like to highlight Iryna, who has been and remains in touch during complex and unclear cases. This is extremely important, especially if at the initial stages you don’t fully understand what SEO optimization is — as it was in my case. Iryna carefully explained each step taken during the meetings after every mini-sprint and was also responsible for preparing all the documentation.»
Yaroslav Tymofiiv
Entrepreneur | Take Your Time
«Iryna has extensive experience and a unique approach to SEO website optimization. I highly recommend her as an expert and as a very knowledgeable and pleasant person to communicate with. 👍»
Serhii Rodinov
Educational Project Producer
«Iryna is an outstanding specialist. She finds masterful solutions in complex situations, which proves her deep expertise in the field. You can feel that your project is safe with her. Additionally, communication with her is fast and easy.»
Volodymyr Kopenyak
Entrepreneur, Info Product Producer
«Iryna is an excellent specialist, and we have been working together for a long time. She has extensive experience in the international market and perfectly finds effective approaches to solving various tasks across different fields. I am always confident in the results when recommending Iryna’s services to my clients!»
Paul
Entrepreneur | DevolaTech
«I met Iryna when I invited her for an interview. During our conversation, it became clear that Iryna has an excellent understanding of webpage analysis and SEO optimization, has achieved remarkable success in building her own agency, and collaborates with major brands. I was pleasantly surprised by her expertise in the domain field, communicativeness, and openness to new challenges. We are currently working together.»
Yulia Ankudinova
Project Manager | BusinessMatch
«I had the opportunity to have a consultation call with Iryna, an SEO specialist, and I was impressed by her professionalism and deep knowledge in this field. She demonstrated a clear understanding of modern SEO strategies and a readiness to offer effective solutions for our collaboration. The communication was open and valuable.»
Yurii
Entrepreneur | Best Start
Accountability
Who runs the project, and where our limits are
Strategy, priorities and your point of contact are handled by Iryna Lehusha — SEO strategist and founder of Be Visible. She brings in specialists per project: technical SEO, content, development, analytics. You talk to one person who sees the whole picture.
Brought in per project- SEO
- Content
- Development
- Analytics
- AI automation
- UI/UX
When a different format fits better
You need guaranteed rankings by a specific date
We promise what we control: work completed, measured metrics, clear reports.
You need results within a month
That's a job for ads.
You need hands for specific tasks and set the priorities yourself
Then it's easier to work with us as a contractor for individual tasks — write to us and we'll talk.
Write to usYou have someone who implements changes, and a limited budget
Check out the format where we build the system and your person makes the changes.
Always-On SEO
Questions
Questions about SEO promotion
-
The market, the number of languages, how many pages need to bring in leads, the state of the technical foundation, and who's next to you in the results. Details are in the table above. We give an exact number after the free review.
-
Yes, that's one of our specializations. Each market gets its own semantics and its own pages, connected through hreflang, plus local search in your Polish city if you have an office or location there.
-
The first shifts in impressions and rankings are usually visible in 1-3 months, a noticeable effect on leads in 3-6 months, stable growth from 6 months on. We show leads as their own line in the report from month one, so you can see when they start.
-
The strategist is Iryna Lehusha. She runs strategy and stays your point of contact. Specialists join per task: technical SEO, content, development, analytics. You know who does what.
-
We place some publications on topical sites on a paid basis, as useful articles rather than a set of links. We vet every site before placing anything, and log every link in the report.
-
Everything done on the site, all texts, reports, and access to analytics. Access to every account always stays with you.
-
Who does the work. In the turnkey format, our team does everything. In Always-On, we build the system and set priorities every week, while your own person makes the changes on the site — which makes it cheaper.
First step
Free website review
We'll look at your site and channels and tell you the nearest growth points and where to start. In writing, no call, no obligations.
- a review of your site and channels
- 3 main growth points
- a comparison with 2 sites from your results
- where to start
No obligations · written reply within 1 business day
ALL SERVICES
Choose the directions that will strengthen your business growth online↓
01
SEO Audit
A detailed technical, content, commercial, and UI/UX website analysis that uncovers all hidden issues preventing growth.
02Digital Strategy
A custom SEO roadmap—from keyword research and competitor analysis to a detailed execution plan.
03SEO Packages
Ready-made growth packages with clear goals. A transparent action plan and measurable results for stable website growth.
04Digital Outsourcing
One-time and full-scale digital services. Website development, branding, graphic design, AI solutions, and advertising.
05Digital Ecosystems
The foundation of the website structure and content plan. A complete map of search demand.
06Programmatic SEO
Improve your business visibility and attract customers in your city or region through Google Search and Google Maps.
07AI Automation
Content that helps your website rank higher in Google and meets your customers’ needs.
08Link building
We increase your website’s authority through high-quality external links, publications on trusted resources, outreach, and PR.
09White Label Web Development
Optimization of every website page for search engine relevance and user experience.
10White Label SEO
Your brand — our experts. We provide professional SEO services under your name.
11Always-on SEO
We build an analytical SEO system for your site and give you 3–5 top‑priority tasks every week, each with step‑by‑step instructions. Your own person carries them out — even a junior.
12AI assistant
We build and train an AI assistant on your business information. It then answers customer questions on your site, Instagram and Messenger.
13Strategic session
We pinpoint what is holding your business back and where your resources should go. Together we break down your product, customers, marketing and financials — and build a 12-month action plan.
14profit led growth
Ми дивимось на весь ланцюг — від кліка до грошей на рахунку — і показуємо, які клієнти, послуги й канали приносять маржу, а які забирають час і cash.