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SEO support for a financial website

NicheFinancial services: Forex, CFD, trading, crypto
GeoInternational
+63%
Organic traffic
92,716 → 150,905 per Ahrefs
+37%
Demo requests
Growth per project data
516 → 1,978
Keywords in TOP-10
≈3.8× growth
9 langs
Link building
International track
§ 01 Objective of the task

The project is an international financial website in the Forex, CFD, trading and crypto niche. The task was to grow organic traffic and develop link building in nine languages, aiming to build 50+ backlinks per month.

At the start of the period, the Ahrefs organic traffic estimate was 92,716. The site had 516 queries in the TOP-10 and 132 in the first position. Organic traffic reached 59 pages.

The work covered SEO audit and strategy, semantics, a content plan and content, pillar pages, internal linking, technical recommendations, on-page SEO and international link building.

I worked on the project's SEO support. Technical recommendations were implemented by the client's team. This let us combine SEO work with the resources of the team that already owned the site.

§ 02 What is done
SEO Audit SEO Strategy Semantics Content Plan Content Pillar Pages Technical SEO Internal Linking On-Page SEO Link Building in Nine Languages
§ 03 Actions
and strategy

SEO audit and strategy

I ran an SEO audit and prepared a strategy for the site. It covered the technical track, semantics, content, page structure and link building.

The audit and strategy became the foundation for the further work: preparing recommendations for the client’s team and growing the site’s search presence.

Semantics, content plan and content

I worked through the semantics and the content plan. Content work was part of the support, alongside page optimization and developing the site’s topical structure.

The semantics helped connect search queries with the topics and pages to work on. The content plan set the direction for that work.

Pillar pages and internal linking

A separate track was pillar pages and internal linking. The work was about organizing content around the main topics and the connections between related pages.

This track combined with the semantics and content plan: topics, materials and internal links were considered within the site’s overall structure.

Technical recommendations and on-page SEO

I prepared technical SEO recommendations, which the client’s team implemented. In parallel, I worked on on-page SEO — optimization at the level of individual pages.

This split of work let us bring SEO expertise into the site’s development while keeping the technical implementation on the client’s side.

Link building in nine languages

The project included international link building in nine languages. The set goal was to build 50+ backlinks per month within this track.

Over the comparison period, the number of referring domains in the Ahrefs report grew from 9,549 to 14,181. This is the overall change in the link profile in the report; it does not equal the number of domains engaged within the project work.

What this case shows about SEO support

The project combined SEO strategy, work with structure and content, technical recommendations and international link building. The client’s team was responsible for the technical implementations.

This is an example of a collaboration format for a company that has the resources to implement changes and needs an SEO specialist to work on the site’s search development.

Results: 2021–2022
+62.8%
Organic traffic estimate (Ahrefs) · 92,716 → 150,905
+283.3%
Keywords in TOP-10 · 516 → 1,978
+107.6%
Keywords in position #1 · 132 → 274
+176.3%
Pages with organic traffic · 59 → 163
+48.5%
Referring domains · 9,549 → 14,181
+37%
Demo requests
Keywords
The number of keywords in the TOP-10 grew from 516 to 1,978 — about 3.8×. The number of queries where the site held the first position grew from 132 to 274.
Methodology
Search metrics are for the English version of the client's site. Traffic and referring domains — Ahrefs, 02.09.2021 → 01.09.2022. Keywords, TOP-10, position #1, pages with organic traffic and the demo-request growth — per project data. Ahrefs traffic is a calculated estimate. The demo-request growth is shown without channel attribution.

Logbook

Entry 001

«Thank you to Iryna and the team for your work, recommendations, reports you prepared, and the changes implemented thanks to you. The results of the adjustments appeared quite quickly — we moved up to the first page in search results for massage in most cities, for which I’m very grateful! It’s a pleasure to work with you!»

Serhii Mykytiuk
Serhii Mykytiuk
CMO | IvRoxe
Entry 002

«It’s a pleasure to work with Iryna! Competent and responsible work, genuine interest in the project and the client’s needs, organization, and consistency — these are her defining qualities.»

Oleksandr Pysarenko
Oleksandr Pysarenko
Founder | Pysarenko Attorneys, Fides
Entry 003

«We are more than satisfied with your work and efforts.»

Filip
Filip
Scale Capital Business Loans
Entry 004

«After several months of working together on SEO, the results from the first quarter of 2025 could be compared in effectiveness to the entire year of 2024.»

Diana
Diana
CMO | NovaTalks, NovaIT
Entry 005

«I want to express my sincere gratitude for the professionalism and, most importantly, the full 100% dedication to the project from the Be Visible team. I would especially like to highlight Iryna, who has been and remains in touch during complex and unclear cases. This is extremely important, especially if at the initial stages you don’t fully understand what SEO optimization is — as it was in my case. Iryna carefully explained each step taken during the meetings after every mini-sprint and was also responsible for preparing all the documentation.»

Yaroslav Tymofiiv
Yaroslav Tymofiiv
Entrepreneur | Take Your Time
Entry 006

«Iryna has extensive experience and a unique approach to SEO website optimization. I highly recommend her as an expert and as a very knowledgeable and pleasant person to communicate with. 👍»

Serhii Rodinov
Serhii Rodinov
Educational Project Producer
Entry 007

«Iryna is an outstanding specialist. She finds masterful solutions in complex situations, which proves her deep expertise in the field. You can feel that your project is safe with her. Additionally, communication with her is fast and easy.»

Volodymyr Kopenyak
Volodymyr Kopenyak
Entrepreneur, Info Product Producer
Entry 008

«Iryna is an excellent specialist, and we have been working together for a long time. She has extensive experience in the international market and perfectly finds effective approaches to solving various tasks across different fields. I am always confident in the results when recommending Iryna’s services to my clients!»

Paul
Paul
Entrepreneur | DevolaTech
Entry 009

«I met Iryna when I invited her for an interview. During our conversation, it became clear that Iryna has an excellent understanding of webpage analysis and SEO optimization, has achieved remarkable success in building her own agency, and collaborates with major brands. I was pleasantly surprised by her expertise in the domain field, communicativeness, and openness to new challenges. We are currently working together.»

Yulia Ankudinova
Yulia Ankudinova
Project Manager | BusinessMatch
Entry 010

«I had the opportunity to have a consultation call with Iryna, an SEO specialist, and I was impressed by her professionalism and deep knowledge in this field. She demonstrated a clear understanding of modern SEO strategies and a readiness to offer effective solutions for our collaboration. The communication was open and valuable.»

Yurii
Yurii
Entrepreneur | Best Start