Organic isn't growing
You publish content, optimize the site or already run SEO, but organic traffic and visibility barely move.
↳Understand where exactly the potential is lost.
In plain wordsWhat is
What is
an SEO audit?
An SEO audit is a comprehensive review of your website in terms of its search presence and effectiveness for users. It shows exactly what holds the site back — in Google and in AI answers.
We assess the technical state, structure and content, internal optimization, link profile, competitive position and user behavior — and uncover technical defects, indexing issues, duplicates, keyword cannibalization and usability flaws. The output isn't a "raw report" but a prioritized action plan.
What we analyze
- 01 Technical state
- 02 Structure and content
- 03 Internal optimization
- 04 Link profile
- 05 Competitors
- 06 User behavior
- 07 AI-readiness
When it's needed
When a website SEO audit becomes a business decision
A Growth Diagnostic makes sense when the site already works, but it's unclear what exactly is limiting its next stage of growth.
The problem may be in SEO, structure, content, positioning or the conversion path — or simply in the wrong order of priorities.
There's SEO work, but no clear business effect
There are rankings, reports and a task backlog, but it's unclear whether the work leads to more relevant enquiries.
↳Check not the number of tasks, but whether the priorities are right.
A redesign or migration is planned
A new site may look better and at the same time lose accumulated visibility, structure and important landing pages.
↳Decide what to keep, what to change and what to build in before launch.
The business is entering a new market
The company is ready to scale, but it's unclear what search demand exists and which pages are missing.
↳Get a search-opportunity map before scaling.
Traffic is there, but the site converts poorly
SEO or PPC bring people in, but key pages don't turn enough visitors into enquiries.
↳The cause may no longer be acquisition, but positioning or UX.
The team has too many possible tasks
SEO, marketing, content and development see dozens of improvements, but it's unclear what has the biggest impact.
↳Separate P0/P1 tasks from what can wait.
Diagnosis
01
02
03
04
05 Check my site for free
Symptom ≠ cause: where to look for the problem
The same symptom can have completely different causes. A site works like a chain: a failure in one layer affects the result of the whole funnel. Pick a symptom — you'll see the layers we'd look at first.
Choose a symptom
Search demand
Is there demand for what the business promotes — and does the site work with the right topics?
No demand — there may be nothing to optimize.
checking firstDiscoverability
Can Google reliably find, render and index the important pages?
Demand exists, but Google doesn't see the right page.
checking firstSite architecture
Do the right pages exist for products, services and intents — and are they linked?
Google sees the site, but doesn't find the right answer.
checking firstContent & positioning
Does the page match the query — and is it clear what the company offers?
The page ranks, but doesn't convince.
checking firstPath to lead
Can a person move quickly from interest to the next action?
Traffic arrives, but gets lost before the lead.
checking first| Symptom | Layers we start with | What we check first |
|---|---|---|
| Search traffic isn't growing | Search demand · Discoverability · Site architecture | 16-month impressions in Search Console, index coverage, the "query → page" map. |
| Traffic exists, few leads | Content & positioning · Path to lead | Which pages bring traffic — articles or service pages — and lead events in GA4. |
| Pages aren't getting indexed | Discoverability · Site architecture · Content & positioning | URL Inspection statuses, duplicate language versions, internal links. |
| Traffic dropped after a redesign | Discoverability · Site architecture | Old-to-new URL mapping, redirects, noindex, impressions before and after. |
| Your Polish version isn't bringing in leads | Search demand · Discoverability · Content & positioning · Path to lead | Polish semantics, hreflang, copy localization, a Polish contact option in the form. |
| Articles go out, no growth | Search demand · Site architecture · Content & positioning | Demand for the topics, links between articles and service pages, cannibalization. |
Priorities, not a checklist
200 findings ≠ 200 priorities
A crawler finds hundreds of warnings and potential improvements. But the fact that something can be fixed doesn't mean it should be done now.
One issue blocks important pages and directly affects visibility. Another is technically correct but barely matters for the current stage of the business.
A Growth Diagnostic separates what can be fixed from what's worth fixing first.
How a finding becomes a decision
ISSUE
What's happening?
EVIDENCE
What proves it?
IMPACT
Why does it matter?
ACTION
What exactly to change?
PRIORITY
When to do it?
The result of the diagnostic isn't more tasks for the team. It's less uncertainty.
You understand what to change, why it matters, who can implement it and what to do first.
01
Business & measurement context
What should this website do for the business — and how will we know it's doing it?
business model · ICP & segments · products / services · priority markets · conversions · acquisition mix · GA4 / GSC
The context without which SEO priorities can be technically correct but business-irrelevant.
02
Search visibility & demand
Where does search demand already exist that the business isn't fully using?
organic visibility · search demand · search intent · SERP landscape · organic competitors · content / keyword gaps · AI search visibility
A map of real search opportunity, not just a list of keywords.
03
Technical SEO & discoverability
Can Google reliably find, render, understand and index the important pages?
crawlability · indexability · canonicalization · redirects · rendering / JS · Core Web Vitals · structured data · hreflang
We separate real blockers from warnings with no meaningful impact.
04
Site architecture & internal linking
Does the site structure match how the business sells and how users search?
hierarchy · URL structure · navigation · internal linking · orphan pages · topic clusters · missing landing pages
We see whether the site has the right pages — and whether the right structure leads to them.
05
Positioning, content & search intent
Does the page match the query — and is it clear to a person why to choose this company?
value proposition · differentiation · search intent · commercial intent · content depth · proof / trust · CTA context
SEO presence should bring the right person to a page that can explain the value of the business.
06
UX & conversion path
What happens after a person lands on the site?
first screen · visual hierarchy · CTA visibility · conversion path · forms · friction · mobile
Traffic isn't a result if the site doesn't help the user take the next step.
A heuristic commercial review, not full UX research.
07
Synthesis, prioritization & roadmap
Of everything found, what needs to be done first?
P0 · P1 · P2 · quick wins · structural initiatives · growth opportunities · implementation sequence
Different findings turn into one system of decisions, not seven separate reports.
Every key recommendation lands on a concrete KPI, not just advice.
What the method gives
Seven modules add up to one picture: the main constraint, growth opportunities and the order of actions.
Cross-market checks
What we check separately for sites serving the US/EU and expanding into Poland
Most checks are the same for any market. These six are about cross-market specifics, and they get their own section in the audit.
Cookie consent (GDPR)
Analytics and marketing cookies need visitor consent under the EU's GDPR and ePrivacy rules. We check the technical setup and whether that consent gate is quietly hiding part of your real traffic and conversions from the data.
Language version links
hreflang, x-default and canonical URLs between your site's different language versions.
Queries in different languages
Real queries in your Search Console — in different languages, mixed, transliterated — and which page should cover each.
Who's next to you in results
Marketplaces, aggregators and directories on your core queries — and where your site can answer more precisely.
Moving or opening a new branch
Consistent name, address and phone across Google Business Profile, city pages and directories.
Polish version
Polish semantics instead of translation, Polish pages, and a Google Business Profile in your Polish city.
What you get
Not just a report. A decision system for the team.
A structured set of materials: what is happening, why it matters and what to do next — not an archive of screenshots.
Core artifacts
01Executive Growth Diagnosis
02Prioritized Growth Backlog
0390-Day Roadmap
Executive diagnosis
Primary constraint
Site architecture
Search demandLanding pageConversion
Recommended direction
Rebuild commercial page architecture around search intent and buyer journey.
Sections 01–06
PDF · editable source
02Priority backlog
SampleP0Technical blockerhigh · low
P1Service architecturehigh · med
P1Core landing pageshigh · med
P2Content expansionmed · low
0390-day roadmap
3 phases0–30 daysBlockers
31–60 daysStructure
61–90 daysGrowth
The handoff
After the diagnostic, the team should know not only what's wrong, but what to do next.
01
Annotated Findings
Problems shown directly on the real pages of your site.
0260 min
60-Minute Walkthrough
Together we go through the diagnosis, recommendation logic and roadmap.
037 days
7 Days of Q&A
Your team's questions while preparing for implementation.
Hand the materials to your own team, a developer or an SEO contractor — or use them as the basis for implementation together with Be Visible.
- A standalone product
- The roadmap can be handed to your team
- Ongoing support is not required
CASE FILES
Detailed project stories
Selected — 03
+63%
Organic traffic
Financial services: Forex, CFD, trading, crypto · IN
SEO support for a financial website
SEO strategy, content, technical recommendations and link building in nine languages. Technical changes were implemented by the client's team.
+318%
Organic traffic
Local business, entertainment · LO
Maze rooms
Maze Rooms — an escape room chain in Los Angeles that came to us for systematic SEO growth.
+133%
Organic traffic
Travel / Airport Parking · US
ParkON
How ParkON grew organic traffic from 36.1K to 84K/mo and SEO leads by 1.7×.
01
Fit check
Is a Growth Diagnostic right for your situation?
We look at the site, business model, priority market and the main problem — whether a full diagnostic makes sense.
FIT / SCOPE CONFIRMED
02
Access & context
What do we need to see so conclusions aren't drawn from the outside only?
GA4 and Search Console (if available), a short questionnaire, priority products, markets, conversion goals and known problems.
DATA / CONTEXT READY
03
45-minute discovery call
What should this website do for the business?
Together we go through the business model, ICP, acquisition, priority pages and what the business wants to change next.
BUSINESS CONTEXT
04
Diagnostic
Where exactly is the system losing potential?
We look at the site as a system through the seven modules — but go deeper only into the layers relevant to it.
FINDINGS / CONSTRAINTS
05
Synthesis & prioritization
Of everything found, what needs to be done first?
We turn key findings into priorities: P0 / P1 / P2, quick wins and a 90-day sequence of actions.
PRIORITY ROADMAP
06
Delivery & walkthrough
How does the team move from diagnosis to implementation?
We hand the finished package over in a 60-minute walkthrough, then 7 days of Q&A — so the team starts implementation without losing context.
READY FOR IMPLEMENTATIONA Growth Diagnostic makes the most sense when the problem is no longer what to improve — but what to do first.
The website already works
There are existing pages, search visibility, campaigns or other real data that can be analysed.
You already invest in growth
SEO, content, PPC or the site itself already receive resources.
The next priority isn't obvious
There are many possible changes, but it's unclear what will actually have the biggest impact.
A Growth Diagnostic has practical value when there's someone to move from roadmap to implementation — your own team, a developer or a contractor.
Not the best first step /a new site with no history · one isolated technical problem · no capacity to implement changes
Logbook
«I want to express my sincere gratitude for the professionalism and, most importantly, the full 100% dedication to the project from the Be Visible team. I would especially like to highlight Iryna, who has been and remains in touch during complex and unclear cases. This is extremely important, especially if at the initial stages you don’t fully understand what SEO optimization is — as it was in my case. Iryna carefully explained each step taken during the meetings after every mini-sprint and was also responsible for preparing all the documentation.»
Yaroslav Tymofiiv
Entrepreneur | Take Your Time
«It’s a pleasure to work with Iryna! Competent and responsible work, genuine interest in the project and the client’s needs, organization, and consistency — these are her defining qualities.»
Oleksandr Pysarenko
Founder | Pysarenko Attorneys, Fides
«Thank you to Iryna and the team for your work, recommendations, reports you prepared, and the changes implemented thanks to you. The results of the adjustments appeared quite quickly — we moved up to the first page in search results for massage in most cities, for which I’m very grateful! It’s a pleasure to work with you!»
Serhii Mykytiuk
CMO | IvRoxe
«After several months of working together on SEO, the results from the first quarter of 2025 could be compared in effectiveness to the entire year of 2024.»
Diana
CMO | NovaTalks, NovaIT
Scope & pricing
How much does an SEO audit cost
Three levels — from a first look to a full diagnostic. For large stores, multiple languages or markets, and complex technical setups, we agree scope and price before starting.
Free review
Free written reply within 1 business day
To understand whether there's a problem and where to start.
- Review of your site and acquisition channels
- 3 main growth or loss points
- Comparison with two sites from your results
- Where to start
Technical SEO audit
from $400 7 days / one-off
When you need a task list for a developer.
- Analysis based on Search Console, Google Analytics and site code
- Technical indexing and rendering blockers
- A prioritized task list for your developer
Guarantee: read it, decide it's not worth it, don't pay.
SEO Growth Diagnostic
from $1,200 14 days / one-off
When you need to see what's holding back growth, and get a 90-day plan.
- 7 modules + business context and data
- A diagnosis for leadership and a prioritized backlog
- A 90-day plan
- 60-minute review and 7 days of follow-up
After the audit
Need more than a plan — someone running the site week to week? Always-On SEO — building the system includes the technical audit ($650 + $250/mo). Want our team to do everything? → Turnkey SEO.
Scope boundaries
What's not included in the audit
- Implementing changes on the site
- Writing copy
- Development and design
- Link placement
- Full UX research with users
- Legal compliance assessment
All of this can be ordered separately, or as part of Turnkey SEO.
USD
First step
Free SEO website review
We'll look at your site, search visibility, acquisition channels and analytics — and show you where you're losing traffic and leads, and where to start.
The review answers "is there a problem, and where". The audit answers "what exactly to change, and in what order".
- Review of your site and acquisition channels
- 3 main growth or loss points
- Comparison with two sites from your results
- Where to start
No obligations · written reply within 1 business day
SEO Audit FAQ
Didn't find the answer?
— we'll reply within one business day.
Why do an SEO audit before starting SEO?
Without an audit, SEO efforts often become chaotic and ineffective.
An SEO audit helps you avoid mistakes and wasted budget, identify real growth opportunities, and build a strategy based on data—not assumptions.
When is an SEO audit especially important?
An SEO audit is recommended if:
- traffic is not growing or is declining
- rankings are unstable
- a redesign or site migration is planned
- SEO is not delivering expected results
- you want to scale and understand market potential
What results will I get after an SEO audit?
As a result, you receive:
- a clear action plan with priorities
- clarity on where the site is losing traffic
- recommendations that directly drive growth
- a solid foundation for stable, predictable SEO growth
How long does an SEO audit take?
The timeline depends on the size and complexity of the site. On average, an SEO audit takes 7 to 14 days, including the final report and recommendations.
Do all audit recommendations need to be implemented?
No. We provide clear priorities (High / Medium / Low) so you know what to fix first, what will deliver quick wins, and what can be addressed later.
Does an SEO audit guarantee higher Google rankings?
No. An SEO audit alone does not improve rankings, but it builds the foundation for growth. Results come after the recommendations are implemented and ongoing SEO work is done.
How is an SEO audit different from SEO growth?
An SEO audit is analysis and planning. SEO growth is ongoing work—implementation, content, and optimization. An audit is the essential first step before systematic SEO.
Can I order an SEO audit without ongoing SEO?
Yes. You can order an SEO audit as a standalone service and implement the recommendations yourself or pass them to your internal team.
How much does an SEO audit cost?
The cost of an SEO audit depends on the site size, number of pages, structural complexity, and niche. We provide an exact price after a quick review of your project.
ALL SERVICES
If you need a different solution, explore our SEO and digital services designed to support your business growth.
02
Digital Strategy
A custom SEO roadmap—from keyword research and competitor analysis to a detailed execution plan.
03SEO Packages
Ready-made growth packages with clear goals. A transparent action plan and measurable results for stable website growth.
04Digital Outsourcing
One-time and full-scale digital services. Website development, branding, graphic design, AI solutions, and advertising.
05Digital Ecosystems
The foundation of the website structure and content plan. A complete map of search demand.
06Programmatic SEO
Improve your business visibility and attract customers in your city or region through Google Search and Google Maps.
07AI Automation
Content that helps your website rank higher in Google and meets your customers’ needs.
08Link building
We increase your website’s authority through high-quality external links, publications on trusted resources, outreach, and PR.
09White Label Web Development
Optimization of every website page for search engine relevance and user experience.
10White Label SEO
Your brand — our experts. We provide professional SEO services under your name.
11Always-on SEO
We build an analytical SEO system for your site and give you 3–5 top‑priority tasks every week, each with step‑by‑step instructions. Your own person carries them out — even a junior.
12AI assistant
We build and train an AI assistant on your business information. It then answers customer questions on your site, Instagram and Messenger.
13Strategic session
We pinpoint what is holding your business back and where your resources should go. Together we break down your product, customers, marketing and financials — and build a 12-month action plan.
14profit led growth
Ми дивимось на весь ланцюг — від кліка до грошей на рахунку — і показуємо, які клієнти, послуги й канали приносять маржу, а які забирають час і cash.