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Massage salons in Poland
+1700
Visitors/day
+233
Keywords
in 1 month
+99
Local keywords
in 1 month
+28%
Keywords in TOP 10
in 1 month
§ 01
Objective of the task
Analyze technical issues: slow website loading, broken internal links, missing metadata. Competitors were dominating Google Maps and local search results. Low visibility in local search and low organic traffic.
§ 02
What is done
§ 03
Actions
and strategy
and strategy
01.
Comprehensive technical SEO audit (100+ checkpoints)
-
Conducted an in-depth technical audit and prioritized fixes for fast implementation. As a result, website loading speed improved from 6.2 sec → 3.4 sec, along with Core Web Vitals.
-
Conducted a detailed Google Search Console audit. Checked the indexation of existing pages and pages with errors to ensure that only important, SEO-valuable pages remain indexed.
02.
On-Page optimization recommendations
-
Performed keyword and local query mapping and prepared On-Page optimization for 630 pages.
03.
Local SEO recommendations
-
Created a detailed SEO and UI/UX recommendation plan for the coming months.
-
Prepared a backlink growth strategy.
Some results in 1 month:
from 18 → 11
Average website position
Loading speed
+80% website loading speed (from 6.2 sec → 3.4 sec)
Organic traffic
grew from 1K visitors per day to 3K
All critical issues fixed, website fully indexed by Google
+65% organic impressions in 1 month
Keywords
+332 organic keywords
Priority local query
masaż Krakow — from 32 → position 7
Priority local query
masaż Gdańsk — from 17 → position 7
Priority local query
masaż Lodz — from 17 → position 7
Priority local query
masaż Wrocław — not ranking → position 8
Site health (Health Score)
masaż Wrocław — not ranking → position 8
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Basic competitor analysis
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Analytical performance report
Fixing issues in Google Search Console
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Technical SEO
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Internal linking scheme development
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UI/UX audit & recommendations
Product optimization for eCommerce sites
Micro-analysis of behavioral metrics
Schema markup & rich snippets
PR article creation
Content hub (pillar page) development
Trust-building block optimization
Client team training
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Fixing issues in Google Search Console
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Website structure development & implementation
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Product optimization for eCommerce sites
Micro-analysis of behavioral metrics
Schema markup & rich snippets
PR article creation
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Trust-building block optimization
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