Keyword research
THE IMPORTANCE OF THE SEMANTIC CORE
A properly built semantic core allows you to structure your website not intuitively, but based on real search demand. It shows how your site architecture should look, which queries can drive traffic, what information users expect, and how to avoid page cannibalization. Semantics is essential for scalable growth: it forms the foundation of the website, the content plan, development directions, and the priority groups of pages that will generate the highest impact.
5 Key Components of the
Semantic Core
Analysis of search demand in the niche
Identifying the keywords your potential customers use. We consider search volume, seasonality, competition, intent, and commercial value.
Complete keyword collection
Building a broad list of queries: commercial, informational, transactional, navigational, and LSI keywords. This delivers a full picture of demand in your niche.
Keyword clustering & grouping
Organizing keywords into logical groups (clusters) based on intent and topic. Each cluster corresponds to a specific page or content block.
Website structure development
Creating or optimizing site architecture based on clusters: categories, subcategories, landing pages, informational pages. This ensures logical navigation for both Google and users.
Prioritization & optimization recommendations
Highlighting the pages that need to be created or updated first, identifying the most profitable directions, and forming content and optimization recommendations based on the semantic core.