On-Page SEO
WHY DOES ON-PAGE SEO MATTER?
On-Page SEO is a set of optimization tasks aimed at making your website as relevant as possible for search engines — and as intuitive and pleasant as possible for users. This directly impacts conversions, leads, and sales.
Key Components
of On-Page SEO
Content & Keyword Optimization
Structuring content based on user intent. Natural and effective keyword distribution. Optimizing H1–H3 headings, lists, and content blocks to improve readability, relevance, and topical completeness.
Metadata & Technical Page Elements
Optimizing title tags and meta descriptions to increase CTR. Ensuring correct canonical tags. Setting up Open Graph and extended metadata. Fixing duplicated or incorrect meta elements.
Internal Linking & Site Structure
Building logical connections between pages. Distributing internal PageRank. Creating a clean hierarchy and improving crawl depth, indexation, and navigation.
Image & Multimedia Optimization
Compressing and converting images for faster loading. Optimizing filenames and alt tags. Enabling lazy-loading for images and videos. Optimizing multimedia elements for speed and accessibility.
Technical Page Health & Core Web Vitals
Improving loading speed, stability, and responsiveness. Optimizing CSS, JavaScript, and heavy page elements. Identifying and fixing On-Page technical errors. Ensuring proper mobile responsiveness and usability.
Indexation & Google Accessibility
Checking whether Google can freely crawl your content. Fixing blocking issues in robots.txt, meta tags, or server settings. Analyzing sitemaps, index statuses, pagination, and crawling errors. Ensuring every important page is accessible and indexable.