Audyt SEO

A keyword audit is the starting point for any digital marketing campaign because it allows you to understand which keywords your target audience is using on Google. It can also help you identify and open up new keyword opportunities based on monthly search volume, competition level, and average cost-per-click (CPC) in Google Ads.

A technical audit is a review of all technical settings and requirements set by major search engines to ensure your site is properly indexed and ranked. As part of this audit, we deeply analyze all technical aspects of your website. This includes checking and making recommendations for your site’s code, as well as other necessary technical implementations. The goal of a technical audit is to prepare your site for proper operation by search engines, which crawl pages to understand their content and determine their ranking accordingly.

• URL structure and site architecture
• Calculation of website loading speed
• Mobile version analysis (adaptability)
• Report on redirects and pages not found (404 error)
• Check and report duplicate content
• Analysis of existing structured data (schema.org)
• Checking the organization and hierarchy of text content
• Checking the presence and correctness of sitemap, robots.txt, .htaccess, etc. files
• Checking the crawl status of your site in major search engines

A content audit is a comprehensive analysis of all text, visual, and multimedia content on your website to assess its quality, relevance, effectiveness, and SEO. It helps you identify which content is driving the most traffic (traffic, conversions, engagement), and which is outdated, duplicated, or irrelevant to your target audience. During the audit, we check how well your content aligns with your keywords, business goals, and the stages of your customer journey—from brand exposure to purchase.

• Adentify gaps in the topic or structure of materials
• Update and optimize outdated information
• Increase the relevance and visibility of the site in search engines
• Eliminate duplicate or ineffective content that can hurt SEO
• Align tone of voice and presentation style with brand standards

• Relevance and completeness — does the content meet the needs of the audience and search queries
• SEO optimization — the presence of keywords, optimal titles, meta tags, and text structure
• Quality and uniqueness — checking for duplication and plagiarism
• User engagement — metrics of views, time on page, CTR, conversions
• Visual and multimedia support – quality of images, videos, infographics and their optimization
• Brand consistency — consistency of style, tone, and message across all materials

Competitor analysis in SEO is the study of your direct and indirect competitors’ websites to understand what strategies they use to drive traffic, increase visibility, and retain their audience. This helps you identify the most effective approaches in your niche and find opportunities for your own growth.

• Find out what keywords your competitors are ranking for and how they use them
• Understand what types of content (articles, videos, landing pages) bring them the most traffic
• Evaluate the quality and quantity of their backlinks
• Identify the strengths and weaknesses of competitors
• Identify opportunities for rapid competitive advantage

• Keywords — competitors’ positions in search results and their strategies
• Content — topic, volume, frequency of publications and formats of materials
• Link profile — quality and sources of backlinks
• Technical parameters of the site — speed, mobile optimization, structure
• Social media activity — how competitors integrate social media into their traffic acquisition strategy