EN

Omnichannel platform

Category / B2B SaaS
Location / Ukraine
Clicks over 6 months
0
Impressions
over 6 months
0
Active users
over 6 months
0
New users
over 6 months
0
Objective of the task

At the start, the client had a defined list of tasks that needed to be completed within a short timeframe. After all agreed tasks were completed, the client saw positive dynamics and decided to continue the collaboration in the form of ongoing SEO support to scale the results and steadily grow organic traffic. Our team delivered tangible SEO results within a reasonable budget and fully took over project management — from planning to execution. Organic traffic not only increased but also became significantly more conversion-focused, which is especially critical for SaaS: the share of users completing key actions grew from 2.64% to 10.12%, and registration clicks increased by +329.6%.

What is done
SEO audit
SEO strategy
Technical SEO
On-Page SEO
Off-Page SEO
Semantic research
Internal linking
Content plan

Actions
and strategy

01.
Comprehensive technical SEO audit (100+ checkpoints) and task prioritization
  • Conducted a full technical website audit and created a prioritized task list (quick wins + strategic improvements).
  • Reviewed indexation, duplicates, page statuses, crawl errors, and the correctness of core technical settings.
  • Prepared technical recommendations to improve website speed, stability, and overall SEO health (Core Web Vitals, page structure, technical blockers).
02.
Semantics and mapping: semantic core development
  • Collected and clustered the semantic core for key services/areas and commercial queries.
  • Mapped keywords to landing pages so that each page has a clear SEO role within the structure.
  • Identified priority clusters for growth (based on demand, competition, and traffic potential).
03.
On-Page SEO optimization of landing pages
  • Optimized meta data.
03.
Internal linking development
  • Built a structured internal linking framework between pages.
  • Added logical pathways between pages to strengthen priority URLs and improve crawlability.
  • Developed an anchor strategy aligned with key clusters to improve rankings.
04.
Content strategy and content plan
  • Created a content plan based on semantic research and search demand.
  • Defined topics for blog posts and pages that help attract organic traffic.
  • Prepared content structures.
05.
Off-Page SEO and backlink profile strategy
  • Launched backlink profile development to support ranking growth in search.
06.
SEO support and project development
  • After completing the initial tasks, we moved to ongoing SEO support: indexation monitoring, page optimization, content work, and link building.
  • Tracked key performance metrics and adjusted the action plan based on results.
  • Gradually scaled growth in visibility and the quality of organic traffic.

Some results over 6 months:

Key events: 80 → 322 (+302,5%)
User key event rate: 2,64% → 10,12% (+283,7%)
Page views of the “Pricing” page: +52,9%
Page views of the “Blog” page: +86,8%
Registration clicks (click registration ua): +329,6%
"After several months of SEO collaboration, the results for the first quarter of 2025 were comparable in performance to the entire year of 2024."
Author
Diana
CMO | NovaTalks, NovaIT

SEO is a system, not magic.

Case
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